[research Xi'an market] LED lighting status and market potential analysis

Speaking of home lighting equipment, people's minds may emerge in a variety of categories, from incandescent to straight fluorescent lamps, from energy-saving lamps (from the town of fluorescent lamps) to LED lamps...... In order to improve energy efficiency, our country from October 1, 2012 to gradually ban the import and sale of incandescent lamps, energy saving, environmental protection has become an important element of the domestic lighting market.

Careful people will find that, whether in the supermarket, building materials market entity stores, or the Internet shopping platform, LED lighting brand, there are more and more types, with low power consumption, long life and other advantages, it has gradually become the mainstream of home lighting market. However, the higher the price, quality differences and other factors have become the threshold of further popularity......

Current scanning:

Supermarkets and other stores accounted for LED lamps gradually rising "from the beginning of 2014, we gradually increase the volume of the LED bulb, began selling is not very good, about eight or nine months after sales were up, and now basically flat sales of energy-saving lamps. "In March 16th, a large supermarket in the city of Xi'an, South Korea, responsible for lighting equipment sales staff told reporters, with the rise in sales of LED bulbs, their supermarket sales of brands and types are also increasing. From the current situation, the sales of the brand more balanced. "

Compared with the "light" in the market, LED market growth home lighting is more obvious, especially in the domestic integrated lighting products. "Give yourself the decoration of the house two years ago, the bedroom is used ring lamp lamps, the decoration of the house to the parents, found that there are many LED products on the market, some have adjustable shading with remote control, energy saving and practical. "Live six Xi'an Road, a district Zhao Jing told reporters, he compares a variety of lighting products, LED has more obvious advantages, especially in the bathroom, kitchen area, integrated ceiling with LED lamps, lighting effect is good.

"In the last one or two years, we have basically installed LED lamps, and their prices are gradually decreasing. In Xi'an, Wang Xiao, who is engaged in the renovation of water and electricity for nearly 10 years, told reporters that in the long run, LED is a development trend of home lighting.

Consumer concerns:

The higher the price once the loss of large fault

However, the reporter also found that, while the rise in sales of LED lamps, there are still many consumers stick to other lamps, such as energy-saving lamps. Investigate its reason, the former relatively high price becomes the main factor.

"Although the power LED lamp is very low, often hear the manufacturer 5W incandescent lamp LED lamp can replace about 30W, but their prices are relatively high, such as the market well-known brand products, the cheapest is twenty or thirty yuan, slightly larger power price will be higher. "Xi'an city in the north of the city a large building materials market purchase lamps Wang Jianwei said he bought the living room chandelier needs 6 bulbs, if all the power for the famous brand LED 5W products, at least need to spend 150 yuan.

I contrast, if you choose the same brand 5W energy-saving lamps, a total of only sixty or seventy yuan. "Wang Jianwei said, with the product packaging and labeling information, although the two are in other aspects of life are different, LED has certain advantages, but considering the factors such as the difference in price, he is still willing to choose energy-saving lamps.

In addition to the price factor, many respondents also have doubts about the use of LED lamps. Some respondents told reporters that with the increasing number of brands on the market, the quality of good and bad to become one of the factors hindering the popularity of LED lamps. For example, some brands of LED lamps began to darken in use after a few months, there's even not light up the situation, especially the relatively high degree of integration of the products, LED light source and a lamp casing, support the use of integrated design, it is difficult to split the warranty period after the event of failure, for users greater losses.

Market potential:

Quality and price, and meet the needs of a "home LED lighting product development quickly, believe that as the market matures, the quality of these products will be further improved, at the same time, the price will decline. "A domestic LED lighting products manufacturers representatives said that, at present, research and development, domestic production of LED lighting products mainly for promotion in the chip, heat dissipation and so on, focus on solving the problems such as failure. From the point of view of energy saving, efficient, home LED lighting products have great market potential, the future will be more widely used. "

Reporters in the interview with some LED manufacturers found that there are many companies to increase R & D efforts, combined with the actual needs of the market launch of related products.

"I installed a crystal chandelier in the restaurant, before the use of the candle bulb larger heat, a long time on the ceiling will appear black mark. When decorating, I try to find the LED light source to replace, but it is difficult to find the right, mainly the shape of the bulb and the color is difficult to meet the requirements of my. Dong Xinyuan, who lives near the city of Xi'an, Fengcheng, told reporters that if the ball type, the sun color LED bulbs installed in crystal chandeliers, looks very awkward. Later, he found that the market has made him satisfied with the product - candle type transparent lampshade, lit after the dark yellow light, suitable for use on the crystal lamp. I believe that with the deepening of research and development, there will be more in line with the actual needs of LED products in the market, which is also conducive to play LED's technical advantages